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Why You Need To Create + Launch An Online Course Right Now

May 04, 2020

Hey... Before we get started, I want you to take advantage of my free How To Build Your First Online Course Workshop; this thirty-minute training will teach you how to create your first online course from idea to launch. I hope this free training inspires you to diversify your income with digital education. Go get access right now!



Why You Need To Create + Launch An Online Course Right Now


The world is a bit chaotic right now. Businesses are having to shift their entire businesses online while the other half of the world is struggling through job loss, furloughs, reduced hours, and pivots in careers... But, that's why it's a stellar time to show up and offer your audience your expertise and experience in the form of online education. 


Before I share all the things today, here are a few things we all know:

  1. People are at home with a lot of time on their hands; certainly, a good proportion of them are looking to learn tangible things right now while the other half may just be taking this time to sit in rest and downtime, become situated with new routines, or simply deal with all of the family overwhelm as best they can.

  2. Millions of people have been impacted by job loss, cutting of hours, being furloughed, etc. I know there are going to be significant impacts on people shifting and changing careers, jobs, as well as starting businesses through this and after this.

  3. If you are anything like me, with all the time home, you are trying to spend it smartly, wisely, and effectively to benefit your business or side hustle when like goes back to ‘normal’ and definitely, we are not the only ones.

With all of that being said, we have a unique opportunity as business owners and content creators to continue to show up and serve our audiences.

We do that already, but right now, it's more important than ever.

Where does the course launch thing come in to play, you ask?

Well, your expertise and experience is needed in the world to help those impacted by job loss, career changes, starting businesses, or building their side hustles into full-time income.

Not only that, but I’m sure you, too, have had your business impacted directly or indirectly by what’s going on whether it's through a loss of clients, reduced product sales, or lack of new customer / clients coming through the door.

That’s where having digital education (i.e. passive income) to offer to your audience will benefit not only your bottom line but present an incredible opportunity to serve, serve, serve.

People want to learn from you as an expert especially if your business can help them navigate these unchartered times, grow their business online, or pivot in a way they may not have expected.

Now,  I’m not saying get out there and sell, sell, sell, but what I am saying that for a large percentage of people looking to shift, grow, or learn -- you can meet them with high-quality education!

And just to give you an example, I've sold more digital education in the past two months than I ever have before. That's because I'm serving my audience through free content, but also because I have pay-for-education in the event they want to invest in that. I'm selling, but I'm also serving with compassion.

I have even had potential students message and DM me asking if I have education about building online courses or Pinterest. And the answer is yes! 

 There is a way to be empathetic and compassionate, but also continue to grow a profitable business -- always remember to lead with a servant's heart. 

Lastly, (and I've heard this objection more times than I can count) don't assume that people don't have the money to invest in education. Not everyone is in the same boat! 

With those thoughts in mind, I hope this post inspires you to come up with a digital course, online challenge, training, or webinar that you can offer (and sell) to your audience to create a win-win scenario for everyone.

The best part? Once you create your online course, you can continue to sell it now and create consistent passive income in your business!


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