Hey there! Before we dive into the content, get yourself a copy of my Pinterest For Business Roadmap. This guide walks you through the step-by-step process of using Pinterest marketing to grow your business online without all the hassle of figuring it by yourself! Okay, now on to the good stuff!
I recognize that we are not all graphic designers.
I'm not either, but over the years of creating, testing, and designing my own Pinterest pins (as well as that of my clients) I have seen a few things that work well across all pins on Pinterest as well as staples that should be a part of every single static pin on Pinterest to gain the most engagement and visibility.
Psst... love this post? Be sure to pin it to Pinterest for reference later.
What exactly are pin templates you ask? Pin templates are a series of pins (I have about thirty) that are complete with your branding that you can drag and drop imagery or text into whenever you have a new piece of content or product to pin.
As you can see in the image below, the majority of these pins are mine. All of my pins have a similar aesthetic and mood. Typically, I have the same font, similar colors, and overall feel with the images that I elect to use for my pins.
By using pin templates to create your pins, a couple of things happen:
1. You speed up the pin creation process
2. You maintain your overall pin design aesthetic no matter the content
3. You utilize pins as an extension of your brand
4. You don't lose time trying to reinvent the wheel with new or unique pin designs each time you need to create a series of pins
I've also noticed that as I've used pin templates and tested out which ones my audience resonates with, I've become better at design and more proficient at what styles, colors, and fonts my pinners engage with most.
I see business owners doing one of two things when it comes to their pin design.
They either include no information about their business or they try to include everything including their logo, business name, and URL.
Opt to choose one thing that ties people back to your brand on your pin, because this is not the focus of your pin---the content or product is.
I elect to use my URL.
This is for a few reasons:
1. They can identify the source of where the pin came from if needed
2. If they regularly read and like my content, they recognize the name and aesthetic of the pin
3. It prevents other people from plagiarizing my pins and content (it doesn't happen often, but it does happen)
As seen above, you can view how I style my pins primarily with my website's URL. But my business name or URL is kept easy to read, but minimal on the pin.
You definitely want to tell pinners where the pin is from, but you don't want your branding to overwhelm the pin.
I don't remember the exact statistic, but something like 80% of more of Pinterest users access the app from mobile.
When we consider that, we need to understand that small, cursive, or not-so-easy-to-read fonts might make it more difficult for pinners to engage with our pins or understand what they are all about on mobile.
You can certainly include what I like to call a vanity font, but make sure that the majority of your text on the pin is in an easy to read font (like the examples above).
The larger the font the better, but I like to test out font sizing, placement, and types in different templates to beta test pins first.
Over the past two years, I've pretty much gotten it down to a science. In the end, bigger, cleaner fonts and designs win every single time.
The problem? Pinterest has seen these images thousands of times and recognizes them meaning they won't rank as high because Pinterest understands it as content that's been pinned before.
So, if you are able to, use your own brand imagery photographed either by you or someone else or buy in to lesser used stock imagery in places such as Adobe Stock, Death To Stock, Stock That Rocks, or even Creative Market.
Canva, too, now has images only available for use by PRO accounts, which helps.
Consider this when designing your pins, because oversaturated imagery is sure to keep your pins ranking lower than if you took an extra step or bought into beautiful stock imagery at one of the sites above.
Too often I see pins that have elements, images, or graphics on the pin that have nothing to do with the product or content.
And not only does that confuse pinners, but that confuses Pinterest, too!
If you write a recipe about pumpkin pie, then a pumpkin pie, relevant spices, a pumpkin, and such imagery should be included on the pin. Don't add a girl smiling, a picture of a dog, a graphic of a cup of coffee -- you get the idea.
Every piece of text, image, or element should work in conjunction with the content.
Even though some pinners try to use "clickbait" elements to entice pinners to click on the pin that really won't help you overall, because your pins can get flagged for being misleading or acting as spam.
You'll hear a lot of varying things about colors when it comes to pin design and that's because you can get away with using all sorts of colors in your pins.
But, the thing I've noticed and have tested it out in my own experiences is this:
Contrasting colors work best or having a main color for the font with an element (like a block) in a contrasting color making the text pop.
Here are a couple of examples of this:
As you can see, in all three of these pins, I have two kinds of fonts, easy to read text, two contrasting or varying colors to make the text pop, and elements that make the pin look more structured (like blocks, lines, and circles).
I recommend testing out colors, playing with different variations, and having fun with it, too!
You will always hear me say to track the metrics of your Pinterest marketing strategy and see what pins are performing best to further streamline your pin designs based on what pinners are engaging with.
This is especially important for your top pins. The colors, fonts, graphics, and keywords you use in your top pins will show you a lot about the content and pin designs pinners are connecting with most.
I reveal more about which metrics are important in my Pinterest For Business Blueprint Ebook or if you prefer a visual format, you can learn more about this in my Pinterest For Business Basics mini-course.
At the end of the day, it is not about what pin designs you like, but rather what pinners engage with and your Pinterest Analytics can help you clarify that.
And that wraps up my seven tips for better pin design on Pinterest! Happy creating, designing, and pinning!
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