Hey... Before we get started, I want you to take advantage of my free How To Build Your First Online Course Workshop; this thirty-minute training will teach you how to create your first online course from idea to launch. I hope this free training inspires you to diversify your income with digital education. Go get access right now!
There is something to be said for the course creators out there that take the time to create high-quality, highly valuable digital education.
I want you to be one of those course creators, too. In short, I want to teach you how to set yourself apart on the digital education stage and remain an authority in your niche while serving hundreds, if not thousands, of people with your digital product offerings.
With that, there are ten must-dos for any course creation and launch.
In this blog post, I'll share the first five as part one and part two, you can find right here.
Before I dive in, grab a pen and paper, your favorite beverage, and let's get to it.
Psst... love this post? Be sure to save it to Pinterest for easy reference!
If you don’t do anything else I tell you in this blog post, at the very least take time to validate your course idea. But seriously, validating your course idea (and you can learn more about how to do this in my 5 (Awesome) Tips For Course Launch Success Video) will give you insight into whether or not moving forward with your course idea is going to be sellable and profitable!
This tip sort of rides on the coattails of Must-Do #1 above, but essentially, if your students don’t understand what the exact outcome will be of investing in your course -- they will simply overlook it. Make sure that you have a major outcome or selling point of what is going to help your students solve their issue, problem, or learn something if they invest in your course.
I’ve talked about market research before, but in short, this will help you to validate your course idea, define your selling point, and see what your clients/customers pain points in relation to the topic that you are going to teach about. Without market research, you are creating a course and putting it out in the dark, which means it likely won't be sellable or profitable. To learn more about how to go about doing market research for your course, check out this video here.
As you might already know, your email list is gold.
These are the people who have opted in to join your email community because of the value you provide for a specific topic, but also, they are interested in learning more about the topic you are an expert in!
So, before you even pre-sell or release your course, you can start list building by creating a high-quality lead magnet that aligns with what you'll be teaching in your course. This way, the audience electing to opt-in to join your list are already vetted in the topic you will be releasing a course about.
In other words, your email list will be the bread and butter of your course launch, so start building it as soon as you know you want to launch a product. BUT, in reality, as a business owner, you should be actively building your email list every single day.
Before you roll your eyes, hear me out. This must-do might seem extremely boring especially if you are not a detailed oriented person, but friends, having an outline is going to keep you organized, on topic, and more efficient when it comes to building and launching your course.
A course launch without some kind of outline or breakdown of what you will be instructing is a recipe for disaster!
Remember, we are keeping students on topic and guiding them through massive takeaways, so a course outline will make sure that we cover those outcomes, check off the lesson we need to record, and stay on topic!
Of course, if you want to continue this conversation, Part Two of 10 Must-Dos For Course Launch Success can be found here.
Lastly, remember, I do offer 1:1 Business Audits + Strategy Sessions as well as 1:1 Launch Coaching, so if you ever need more help or an accountability partner for your launch, feel free to reach out to me here.
Join the Digitally Joanne community where each Monday, I'll land in your inbox with a bit of personal development inspiration or advice to help motivate you to start the week off right!
We respect your privacy.
Don't go just yet...
If you want a weekly does of inspiration and motivation right in your inbox, the Digitally Joanne email community is just the thing for you.
It's not *just* another email -- every Monday, I deliver an email brimming with power packed content to help you grow and become the best version of you.
Ready to get started?
Fill out the form below to join!
Thank you for the opportunity to serve you!